The Meta Ad Library, with a memory.
Same public ads. Sorted by what's working, grouped into ideas, kept after they stop.
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Meta Ad Library vs Seercraft
Meta's free public archive of the ads running on Facebook, Instagram, Messenger and Audience Network.
| Feature | Meta Ad Library | Seercraft |
|---|---|---|
| Free plan / trialMeta Ad Library: Free, no account needed | Free, no account needed | 7-day free trial |
| Competitor tracking starts atMeta Ad Library: No tracking or alerts | No tracking or alerts | See pricing page for current plans |
| Priced on your ad spendMeta Ad Library: No (free) | No (free) | Never |
| PlatformsMeta Ad Library: Facebook, Instagram, Messenger, Audience Network | Facebook, Instagram, Messenger, Audience Network | Meta today; TikTok, Google and LinkedIn next |
| Copies grouped into ideasMeta Ad Library: Exact copies flagged, not grouped | Exact copies flagged, not grouped | Yes, with version counts |
| Tells you what to test nextMeta Ad Library: No | No | 3 cited tests every week |
From Meta Ad Library's own site, checked 31 Oct 2026.
Where Meta Ad Library is great
- Free, official and the source of truth for what's running on Meta right now.
- Filters for country, language, platform, media type and active status.
- Extra transparency for ads shown in the EU and for political and issue ads.
What you'd miss
- Stopped commercial ads drop out unless they reached the EU or are political, so history disappears.
- No sort by how long an ad has run, and no saved searches, alerts or change tracking.
- Exact copies are flagged, but versions of one idea with a new face or line show up separately.
Choose Meta Ad Library if you need a free, one-off look at what a brand is running today and don't need history or alerts. Choose Seercraft if you want your competitors read for you every day and three cited tests for your brand every week.
Sources: transparency.meta.com/researchtools/ad-library-tools · developers.facebook.com/docs/graph-api/reference/ads_archive
Switch in five minutes
- 1
Add your competitors
Paste each brand's website. Seer finds the page and reads every live ad.
- 2
Save what you love
Keep the ads you want in boards; saves keep their media.
- 3
Read Monday's tests
Three tests for your brand, each linked to the ads behind it.
From the people who use our Ad Library actor
“I rarely leave reviews, but this Actor saved me a lot of time. Worked exactly how I needed it to.”
“I spoke to Anas, the builder of this tool, and he's very friendly and open to feedback. … it's much much better than any of the other tools that exist out there. Highly recommend it!”
“This guy surely helped me even when the actor was down, it really matters dude. Also, thanks for fixing the actor I can restart my work again.”
“nice tool and support, i appreciate it”
Reviews of our Meta Ad Library actor on Apify, the tool Seercraft grew out of. Read all 14 on Apify ↗
Is the Meta Ad Library free?
Yes, and Seercraft reads the same public ads. The difference is what happens next: Seercraft checks your competitors every day, keeps history after ads stop, sorts by run time and groups versions into ideas.
Does the Meta Ad Library show how long an ad has run?
Each ad shows when it started running, but you can't sort by it. Seercraft sorts every competitor's ads by run time, the best public sign an ad is working.
Does Seercraft show competitor ad spend?
No. Nobody outside Meta can see spend for commercial ads outside the EU. Seercraft uses public signals instead: how long ads run, how many versions of an idea a brand makes and how fast it adds new ones.
Other comparisons
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